Marketing Dashboard

Command center for demand generation performance

Total MQLs

283

Target: 288

+18.5% vs prior period

Pipeline Influenced

$28.8M

Target: $28.8M

+22.1% vs prior period

Cost Per Lead

$159

Target: $150

-8.2% vs prior period

MQL to SQL Rate

116%

Target: 35%

+5.3% vs prior period

Conversion Funnel

Impressions
377.0K
Engagement
9.4K(2.5%)
MQLs
283(3.0%)
SQLs
329(116.3%)

MQLs: Actual vs Target

JanFebMarAprMayJunJulAugSepOctNovDec08162432

MQLs by Source Channel

  • Actual
  • Target
02468WebsiteMarketingEmailsPodcastAIOther

Weighted Pipeline Progression

  • Cumulative Pipeline
  • Monthly Pipeline
JanFebMarAprMayJunJulAugSepOctNovDec$0M$8M$15M$23M$30M

SQL Sources — Monthly Breakdown

  • Agent SQLs
  • BDR SQLs
  • Marketing SQLs
  • SDR SQLs
JanFebMarAprMayJunJulAugSepOctNovDec08162432